As part of its commitment to "Putting Fruit First," Modern Pop is setting itself apart as a maker of frozen fruit bars that list whole fruits as the first ingredient, across all of its flavors. The better-for-you frozen desserts also emphasize clean, simple ingredient lists with products that contain less sugar than a single apple.
Some of the frozen fruit bar flavors offered by Modern Pop include wholesome, single-fruit flavors like Pineapple and Mango, as well as Fruit Punch, Strawberry Lemonade and Raspberry Pomegranate.
Modern Pop founders and parents Julie and Brad Podolec were inspired to create their products after being unsuccessful at finding a frozen fruit bar they felt comfortable feeding to their teething infant, as many options on the market are laden with sugar, unfamiliar ingredients and do not contain enough fruit.
Fruit-First Popsicles
Modern Pop's Frozen Fruit Bars List Fruit as the Primary Ingredient
Trend Themes
1. Fruit-first Products - Opportunity to create other fruit-based products that prioritize the use of whole fruits and emphasize clean, simple ingredient lists.
2. Better-for-you Desserts - Opportunity to develop other healthier dessert options that cater to consumers looking for low-sugar and whole ingredients.
3. Family-focused Eating Habits - Opportunity to target parents looking for better-for-you snack options for their children and infants, with emphasis on clean ingredient lists.
Industry Implications
1. Frozen Desserts - Frozen dessert companies can shift offerings to cater to healthier lifestyle markets.
2. Snack Foods - Snack food companies can cater to the growing demand for healthier, whole ingredient lists in their products.
3. Baby Foods - Baby food companies can add better-for-you options that cater to parents looking for clean, healthy ingredients for their infants.