The Pleese frozen cheesecake is being launched by the UK-based brand with a new and improved formula and packaging to boot that's perfect for consumers to enjoy at their convenience.
The product features an artisan cheesecake recipe that's crafted with at least 35% cream cheese and has a palm oil-free formula. The product is crafted with a creamy filling along with textural biscuit pieces, flaked chocolate and flavored sauces, depending on the variety. The treat is reinforced as not an ice cream directly on the tub, and comes in three flavors including Lemon & Raspberry, Butterscotch & Carmel and Double Chocolate.
Founder Joe Moruzzi commented on the new and improved Pleese frozen cheesecakes saying, "We’re so proud to finally see Freezecakes on the shelves in two of the UK’s leading supermarkets. This unique product brings the humble cheesecake into the 21st century by disrupting the dessert category."
Tub-Packaged Frozen Cheesecakes
Pleese Frozen Cheesecake Comes in Three Flavors
Trend Themes
1. Convenient Frozen Desserts - Convenient and gourmet frozen desserts are disrupting the traditional dessert category, providing opportunities for innovation in packaging and flavor options.
2. Clean Label Formulation - Demand for clean label desserts is growing, creating opportunities for disruptive innovation in ingredient sourcing and formulations.
3. Artisanal Ready-to-eat Desserts - The popularity of artisanal desserts is expanding to frozen ready-to-eat options, opening up opportunities for creative and high-quality flavor combinations and packaging solutions.
Industry Implications
1. Frozen Food - The frozen food industry can leverage the growth of convenient frozen desserts and clean label formulations by developing new product lines and improving existing ones.
2. Dairy - Dairy companies can explore opportunities to innovate with new flavors and formulations for premium frozen dessert products like Pleese Frozen Cheesecakes.
3. Packaging - The packaging industry can work on developing innovative options for frozen dessert packaging that are convenient, sustainable and visually appealing.