There is no shortage of products and merchandise out there inspired by Disney's Frozen, but apparently this Japanese lingerie company felt there was a void in this area that could only be filled with their Frozen bra set. Inspired by the sisterly bond exhibited in the Disney movie as well as the trend 'futago koude' (when best friends dress like twins in honor of their sister-like connection), Triumph created novelty undergarments that change color when the wearers touch one another.
The bras have a pattern with light blue snowflakes on them with a matching miniskirt. When the miniskirts are paired side by side, a heart shape forms in the same pattern. An electric circuit is formed when the wearers chest bump, which will transform the Frozen bra pattern from blue to black with white hearts.
The set consists of two bras, the larger for the 'elder sister' and the smaller for the younger. They also have heart-shaped padding.
Touch-Transforming Cinematic Lingerie
This Frozen Bra Set Changes Color When Wearers' Chests Touch
Trend Themes
1. Color-changing Lingerie - Opportunities for disruptive innovation in the fashion industry by creating undergarments that change color when touched.
2. Novelty Undergarments - Potential for disruptive innovation in the lingerie market by designing unique and themed undergarments that cater to specific trends and interests.
3. Interactive Fashion - Disruptive innovation opportunities in the fashion industry by incorporating interactive elements like touch-sensitive fabrics into clothing designs.
Industry Implications
1. Fashion - Disruptive innovation opportunities in the fashion industry by creating unique undergarments that incorporate interactive and color-changing elements.
2. Lingerie - Potential for disruptive innovation in the lingerie market by designing novel undergarments that offer unique features and experiences for consumers.
3. Consumer Goods - Opportunities for disruptive innovation in the consumer goods market by creating interactive and theme-inspired products that cater to specific trends and interests.