Menchie’s recently teamed up with Warner Bros. Pictures and RatPac-Dune Entertainment to celebrate the release of 'PAN' on October 9th. While many restaurants partner with entertainment companies, this new initiative puts a creative twist on the idea of cinema-inspired offerings.
The new campaign consists of a series of movie-themed froyo flavors and toppings. Throughout the month of September, customers can choose from PAN-inspired flavors such as Pixie Dusted Sugar Cookie, Blackbeard’s Neverland Chocolate Chill and Hook’s Jolly Roger RaspberryTart. Beyond simply naming the flavors after movie characters, Menchie's also allows fans to collect four specially designed PAN cups, as well as a movie-inspired spoon that features a sword-wielding Menchie. The idea is to create a magical dining experience that allows customers to engage with different aspects of the film.
The unique promotion demonstrates how entertainment companies can use restaurants as an innovative way of promoting a new film.
Filmic Froyo Flavors
This Cinema-Inspired Promotion Celebrates the Release of 'PAN'
Trend Themes
1. Movie-themed Food - Restaurants can create a unique dining experience by offering movie-inspired flavors and toppings.
2. Collaborations Between Food and Entertainment Companies - Entertainment companies can partner with restaurants to create innovative, promotional campaigns for their films.
3. Collectible Food Packaging - Restaurants can offer collectible cups and utensils to increase customer engagement with their products.
Industry Implications
1. Restaurant - Restaurants can leverage movie-themed promotions to attract customers and create a unique dining experience that sets them apart from competitors.
2. Entertainment - Entertainment companies can partner with restaurants to create promotional campaigns that reach new audiences and increase engagement with their films.
3. Packaging - Restaurants can explore the possibilities of offering collectible packaging to enhance their brand and create a more memorable dining experience for customers.