Created with the help of Norwegian top lifestyle bloggers Caroline Berg Eriksen and Camilla Pihl, Frost Ice Cream is made with natural sweeteners in order to offer a healthier option this summer season. Considering how health conscious many people around the world are becoming -- especially with the help of bloggers -- this collaborative project is even more natural than its ingredients.
The packaging for Frost Ice Cream denotes this direction. Created by design agency Designhorse for Geia Foods A/S, the look was inspired by luxe perfumes. Very maximalist and colorful, the packaging has a high end aesthetic that will appeal to a wide range of customers. It even boasts the images of the bloggers front and center, giving Frost Ice Cream a touch of personality.
Naturally Sweetened Popsicles
The Packaging for Frost Ice Cream is Very Maximalistic and Colorful
Trend Themes
1. Healthier Dessert Options - The growing trend of health consciousness is driving the demand for naturally sweetened popsicles like Frost Ice Cream, presenting an opportunity for innovative dessert companies to explore healthier ingredient alternatives.
2. Influencer Collaborations - The success of Frost Ice Cream's collaboration with lifestyle bloggers Caroline Berg Eriksen and Camilla Pihl highlights the potential for brands to leverage influencer partnerships to create unique and appealing products with a touch of personality.
3. Maximalist Packaging Design - The maximalist and colorful packaging of Frost Ice Cream, inspired by luxe perfumes, showcases the potential for innovative packaging designs to create a high-end aesthetic that resonates with a wide range of customers.
Industry Implications
1. Health Food and Dessert Manufacturing - The demand for naturally sweetened popsicles like Frost Ice Cream presents an opportunity for health food and dessert manufacturers to tap into the growing market of health-conscious consumers.
2. Influencer Marketing and Brand Collaborations - The success of Frost Ice Cream's collaboration with lifestyle bloggers highlights the potential for other industries, especially in the food and beverage sector, to explore influencer marketing and brand collaborations to create unique and appealing products.
3. Packaging Design and Manufacturing - The maximalist and colorful packaging of Frost Ice Cream emphasizes the importance of innovative packaging design for brands looking to create a high-end aesthetic that stands out in the market.