Frozen Wine Cocktail Pounches

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Martini & Rossi is Offering Premade Frosé and Frosecco in Pouch Form

This summer, you don't need a blended to enjoy frosé or frosecco cocktails thanks to Martini & Rossi's new travel-friendly drink pouches.

Martini & Rossi is selling a lineup of premium frozen cocktails in pouch form. Both drinks are made with Italian wine and all-natural fruit flavors to create summer-friendly drinks with a 6.5 percent ABV. More specifically, the frosé version is made with premium rosé wine, while the frosecco version is made with Prosecco. To enjoy the drinks, simply pull them out of the freezer, pop in a straw, and you're ready for some poolside sipping.

Both of Martini & Rossi's new frosé or frosecco cocktail pouches are available from Kroger and other grocery stores nationwide.
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