FROMMARK unveiled its latest capsule for Fall/Winter 2018 recently at Seoul Fashion Week. The high-end fashion label is based in the capital of South Korea and delivered a blend of urban and utility components for its latest seasonal rage. FROMMARK delivers premium-quality apparel that ranges from outerwear pieces to tops, bottoms and accessories as well.
FROMMARK's new collection is comprised of pieces such as oversized anoraks, large-fitting down jackets, fishtail parkas and a variety of trousers. The color palette of the new capsule takes on muted tones, delivering colors of black, navy blue, khaki and gray. There are some vibrant accents of camouflage prints and patterns that appear throughout the selection. The seasonal offerings are now available online at FROMMARK.
Urban Utility-Centric Fashion
FROMMARK Delivers a Range of Functional Styles for FW18
Trend Themes
1. Urban Utility Fashion - Disruptive innovation opportunity: Develop functional clothing with urban style for the modern consumer.
2. Capsule Collections - Disruptive innovation opportunity: Create limited-edition collections that offer unique and exclusive designs.
3. Muted Tones - Disruptive innovation opportunity: Introduce a line of fashion products with a subdued color palette that caters to minimalist aesthetics.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Incorporate urban utility styles into existing fashion retail brands.
2. Outdoor Apparel - Disruptive innovation opportunity: Design outdoor apparel with functionality and style that appeals to urban consumers.
3. E-commerce - Disruptive innovation opportunity: Launch an online platform that offers curated collections of functional and trendy clothing.