Music Journey-Exploring Fall Fashion
LABRUM Presents From Greener Pastures for the FW23 Season
London-based imprint LABRUM presents a look at its latest collection dubbed From Greener Pastures designed for the Fall/Winter 2023 season. It honors its West African identity and Brixton roots. The shoe took guests through a musical journey honoring its culture and heritage. It took place in the halls of Brixton Market to celebrate the global residents and vendors that create the close community. It was directed by julianknxx and overlooks the Brixton skyline for visuals accompanied by audio by light saxophone sounds by the city's Balimaya Project musicians. To add a narrative to the shoe, Nigerian poet Inua Ellams reads a sentimental story about the background of a troubling immigrant experience. It is now available to view online.
Trend Themes
1. West African Identity in Fashion - The LABRUM Fall/Winter 2023 collection explores the brand's West African identity, offering a disruptive innovation opportunity to incorporate African-inspired designs into mainstream fashion.
2. Community-centric Fashion Shows - LABRUM's From Greener Pastures fashion show in Brixton Market highlights the power of community and presents an opportunity to rethink traditional fashion show venues and formats.
3. Artistic Collaborations in Fashion - LABRUM's collaboration with musicians and poets for their FW23 collection presents an opportunity for fashion brands to collaborate with artists from different disciplines to create unique and immersive experiences for consumers.
Industry Implications
1. Fashion - The LABRUM Fall/Winter 2023 collection showcases innovative approaches to design and storytelling, opening up possibilities for disruptive innovation in the fashion industry.
2. Event Planning - LABRUM's community-centered fashion show in Brixton Market demonstrates the potential for disruptive innovation in event planning, showcasing the power of unconventional venues and immersive experiences.
3. Creative Arts - The collaboration between LABRUM and musicians/poets highlights the potential for disruptive innovation at the intersection of fashion and the creative arts, inspiring new forms of artistic expression and brand collaborations.