Oakley continues to work in collaboration with fragment design on a new iteration of the signature Frogskins sunglasses for the season. The blacked-out frames and lenses boast a futuristic design language with a versatile theme that suits any season of the year. The frames also come with apparel pieces to complement the new range -- these include graphic tees and hoodies with branding details featured along the front and along the sleeves.
The founder of fragment, Hiroshi Fujiwara, recently spoke about the joint project noting that "With each collaboration with Oakley, we unlock a new level of artistry. The pieces from our SS23 collection are understated yet timeless, designed to fit into almost anyone’s wardrobe seamlessly."
Futuristic Sporty Sunglasses
Oakley Joins fragment on a New Series of Frogskins Eyewear
Trend Themes
1. Futuristic Sunglasses - Design and create sunglasses with a futuristic aesthetic that can be easily integrated into consumers' everyday wear.
2. Collaborative Product Design - Explore potential partnerships with designers and brands to create exclusive and unique collections for consumers.
3. Apparel-sunglasses Matching Sets - Develop matching apparel pieces such as graphic tees and hoodies to complement new ranges of sunglasses offered to consumers.
Industry Implications
1. Fashion and Apparel - Opportunity to collaborate with designers, create matching apparel collections, and integrate sunglasses with fashion trends in order to reach diverse consumers.
2. Eyewear - Incorporate new materials and designs such as blacked-out frames and lenses to stay on-trend and reach futuristic-minded consumers.
3. Marketing and Advertising - Utilize social media platforms and creative marketing strategies to raise awareness of the brand's new, innovative products.