This year and last proved to be particularly challenging for schooling and Frito-Lay Variety Packs is hoping to drive home the importance of STEM programs in collaboration with aspiring astronaut Alyssa Carson. For the launch of the Back-to-School Blast Off campaign, Frito-Lay Variety Packs will be sponsoring 50 girls so that they get to experience Space Camp.
Focusing on inspiring a love and appreciation for STEM in women and underrepresented community groups, the program promises to provide a once-in-a-lifetime opportunity. Based on a recent study that shows "most girls become interested in STEM around the age of 11, but their interest starts to wane by the age of 15," the Space for Her scholarship helps to foster interest in science and tech, as well as coaching and guidance on different career paths.
STEM-Celebrating Snack Packs
Frito-Lay Variety Packs are Sponsoring 50 Girls to Go to Space Camp
Trend Themes
1. STEM Scholarships - Increasing investment in STEM scholarships can help to inspire more women and underrepresented groups to pursue careers in science and tech.
2. Diversity and Inclusion Programs - Creating more diversity and inclusion programs focused on STEM can help to ensure that everyone has equal access to opportunities in science and tech.
3. STEM Education Funding - Increasing funding for STEM education initiatives can help to inspire a love for science and technology in younger generations.
Industry Implications
1. Food and Beverage - Partnering with STEM organizations and initiatives can help food and beverage companies to contribute to society and demonstrate their commitment to social responsibility.
2. Education - Providing STEM education at a younger age can help to encourage interest and inspire students to pursue careers in science and technology.
3. Technology - Investing in initiatives that promote diversity and inclusion in STEM can help technology companies diversify their workforces and bring different perspectives to product development.