Friskies Playfuls is a new kind of cat treat with a rounded shape that's designed to roll and inspire play. These cat treats are ready to be tossed to provide unexpected opportunities for play that will ultimately strengthen the bond between pet and pet parent.
Pets and people alike benefit from play, and Purina Animal Enrichment Specialist Alex Johnson says that play "can also lower pets' cortisol levels, influence their brain development and help them gather information to understand boundaries and different ways of communicating with their owners."
These mentally stimulating treats for adult cats are available in varieties With Real Chicken & Liver and With Real Salmon & Shrimp. To inspire playing with cats in a healthy way, the brand suggests games like Copycat or Obstacle Fetch.
Play-Inspiring Cat Treats
Friskies Playfuls are Rounded Cat Treats That Roll
Trend Themes
1. Interactive Pet Treats - There is an opportunity for pet treat manufacturers to develop more interactive treats to strengthen the bond between pet and pet parent.
2. Mental Stimulation for Pets - The trend towards mentally stimulating pet products is growing as pet owners become more aware of the benefits of enhanced brain development for their pets.
3. Play-based Bonding for Pets - Brands can capitalize on the trend towards playful, interactive bonding between pets and their owners with products like interactive treats.
Industry Implications
1. Pet Treats - The pet treat industry has the opportunity to disrupt the market by introducing more mentally stimulating and interactive products.
2. Pet Toys - Interactive pet toys that encourage play and mental stimulation are a growing trend which brands can capitalize on to enhance play and bonding between pets and their owners.
3. Pet Care Services - Pet care services can enhance their offerings by incorporating mental stimulation and interactive play in their services, catering to the growing trend towards play-based bonding for pets.