Uniting two iconic brands for the first time, the Snaffling Pig x Colman's Fried Pork Crackling is an unexpected snack creation that will come as welcome news for fans of either or both brands.
The new pork crackling snack is flavored with Colman's mustard, which acts as a pop of flavor that cuts through the crispy chip's dense profile. Moreover, the snack comes as a premium take on pork crackling which is often associated with being a pub or bar snack.
The Snaffling Pig x Colman's Fried Pork Crackling was described by the co-founder and marketing direction of the Snaffling Pig Co., Andrew Allen: "Pork and mustard is a flavour combination that is a gift from the porky gods, so when we decided to make our version, there was only place to turn to bring the kick we wanted. Colman’s is such an iconic British brand, but it’s also one with a playful edge so we’re incredibly happy to have them join us on our porky venture-adventure."
Savory Mustard Crackling Snacks
The Snaffling Pig x Colman's Fried Pork Crackling is Delicious
Trend Themes
1. Flavored Pork Crackling Snacks - Opportunity for snack brands to collaborate with iconic condiment brands and offer new and unexpected flavors.
2. Premiumization of Pub Snacks - Opportunity for snack brands to elevate the traditional bar snacks into a premium category through innovative product development and marketing.
3. Playful Brand Collaborations - Opportunity for brands to join forces and combine their strengths to create unique and fun products that appeal to a wider consumer audience.
Industry Implications
1. Snack Food Industry - Opportunity for snack brands to innovate and expand their product lines by exploring unique and unexpected flavors that capture consumers' attention.
2. Condiment Industry - Opportunity for condiment brands to expand their reach and tap into new consumer bases by collaborating with snack brands and exploring cross-promotion opportunities.
3. Hospitality and Leisure Industry - Opportunity for the hospitality and leisure industry to offer premium snack options that elevate the customer experience and differentiate from competitors.