Amazon has debuted the 'Fresh Plant-Based' product line at both its online store and 25 of its in-person retail locations. Currently, the Fresh Plant-Based line includes 15 different products from animal-free meats to dairy alternatives. Some examples of the products included in the Fresh Plant-Based line are almond milk, plant-based chicken nuggets, plant-based beef patties, and other forms of plant-based meats.
The products in Fresh Plant-Based were designed to be both high-quality and affordable. Every product in the Fresh Plant-Based offering is Supplemental Nutrition Assistance Program (SNAP), and EBT eligible, meaning these products are an excellent option for affordable, healthy meal planning. Throughout March 2022, Amazon is offering the products in the Fresh Plant-Based offering for 20 percent off their listed pricetags.
Affordable Plant-Based Foods
Amazon's Fresh Plant-Based Line Includes Meat and Dairy Alternatives
Trend Themes
1. Affordable Plant-based Foods - Amazon's Fresh Plant-Based Line offers affordable animal-free meats and dairy alternatives.
2. SNAP and EBT Eligible Products - Fresh Plant-Based products are eligible for Supplemental Nutrition Assistance Program (SNAP) and EBT, offering affordable healthy meal options.
3. In-person Retail Locations for Fresh Plant-based - Amazon's Fresh Plant-Based line is offered not only online but also at in-person retail locations.
Industry Implications
1. Food Industry - The Fresh Plant-Based product line is a disruptive innovation for the food industry by offering affordable, high-quality vegan options.
2. Tech Industry - Amazon's innovation in launching Fresh Plant-Based products online and in-person demonstrates an opportunity for tech industry leaders to bring convenience and accessibility to healthy food options.
3. Retail Industry - The expansion of Amazon's Fresh Plant-Based line into in-person retail locations demonstrates an opportunity for retailers to offer more affordable and sustainable food options to customers.