Fresh Picked Certified Organic products are handpicked, so to show this Allysha Bendik decided to represent this concept in the most apparent way possible.
For the packaging that holds together the various fruits and vegetables from the brand, Bendik chose package that shows a large hand wrapped around the produce. A minimalist, green and white color palette was used so as not to overpower the product, and also demonstrate how fresh these items actually are, with the green of course representing nature.
Sustainable materials were also used for the production of packaging for Fresh Picked Certified Organic products, keeping with the company's theme of staying healthy, which applies both to the person buying the food, as well as the overall well-being of the planet. Bendik does a great job here of representing the direction and aims of this company with her packaging design.
Literal Hand-Picked Packaging
Fresh Picked Certified Organic by Allysha Bendik is Sustainable
Trend Themes
1. Hand-inspired Packaging - With consumers increasingly seeking unique and organic products, there is a trend toward using packaging that showcases the hand-crafted or hand-picked nature of the product.
2. Minimalist Design - Minimalist design is on the rise as packaging designers opt for a simple yet effective way to showcase the product.
3. Sustainable Packaging Materials - Sustainability is becoming increasingly important in the packaging industry, and consumers are actively looking for products that use eco-friendly materials to reduce their environmental footprint.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can benefit from the trend towards hand-inspired, minimalist packaging that also incorporates sustainable materials to appeal to health-conscious consumers who prioritize eco-friendly products.
2. Organic Farming Industry - Organic farming industry can capitalize on the trend of hand-inspired packaging that visually communicates the company's commitment to hand-picked, fresh, and healthy products, which are gaining popularity among consumers.
3. Packaging Industry - The packaging industry can invest in sustainable materials that meet the growing demand for eco-friendly packaging, promoting the use of environmentally-friendly materials in packaging.