Companies and their graphic designers can do a great deal with packaging to accentuate or conceal different aspects of a product inside. This Fresh Fish Pack does an admirable job of depicting its contents sincerely with an accurate image and a clear and concise written description.
On one face of the lengthy foil pouch is a picture of the scaly sea creature, printed with photographic authenticity and accented realistically by the reflective quality of the material. As you pull your mackerel, your halibut or your gurnard from its wrapper, it emerges and appears just like the photo on the Fresh Fish Pack.
The rear of the slender sachet is simply covered with a bold block of color and a few bits of text. The name of the marine species is written in a large typeface, adjacent to its method of acquisition and its original location.
Candid Seafood Branding
The Fresh Fish Pack Concept Represents its Contents Honestly
Trend Themes
1. Transparent Packaging Design - Creating packaging that accurately depicts the product inside to build trust with consumers.
2. Authentic Branding - Developing branding that is sincere and honest, reflecting the true nature of the product.
3. Minimalistic Design - Using simple and concise design elements to convey important information to consumers.
Industry Implications
1. Food and Beverage - Improving packaging design in the food and beverage industry to increase consumer trust and improve sales.
2. Consumer Goods - Implementing transparent and authentic branding for various consumer goods to appeal to consumers concerned with honesty and sustainability.
3. Retail - Developing minimalistic packaging and branding elements to enhance the in-store shopping experience for consumers.