The incredibly successful, top selling diet book, "French Women Don't Get Fat" by Mireille Guiliano, could be turned into a Hollywood hit starring Hilary Swank.
The two time Academy Award winning actress has expressed interest in playing the lead character in a big-screen adaption of the non-fiction book. Swank's production company, 2S Films, would be putting together the romantic comedy.
Having read Guiliano book, I'm not really sure what type of role Hilary Swank would be playing, as French Women Don't Get Fat is more of a chic advice book on how European women, particularly Parisian women, stay slim while eating croissants and cheese and drinking wine.
The story sounds largely inspired by Guiliano own life, as it's set to star a "girl-next-door champagne company middle manager who learns some tough life lessons which help her become the woman she's always wanted to be."
Guiliano was a Veuve Clicquot champagne executive herself.
Regardless of how what angle they decide to go, the movie has a good shot at success. The New York Times best seller has sold over a million copies and been translated in over 40 languages... and Hilary Swank is an actress loved worldwide for movies like Boys Don't Cry and PS I love You. What better actress to play someone promoting a killer diet than one who wooed the world with her incredible athletic transformation for Million Dollar Baby?
Combine that with the world's obsession with diets, and it's hard to deny this film's destined to be a hit.
Movies About Diet Books
French Women Don't Get Fat to Star Hilary Swank
Trend Themes
1. Diet Book Adaptations - There is a trend of turning popular diet books into Hollywood movies, presenting a disruptive innovation opportunity for authors and filmmakers to capitalize on the success of these books.
2. Lifestyle Advice Books - The popularity of lifestyle advice books, like 'French Women Don't Get Fat', is on the rise, providing a disruptive innovation opportunity for authors and publishers to create similar books catering to different demographics.
3. Celebrity Endorsed Diets - Celebrities like Hilary Swank endorsing and promoting diets in movies can influence consumer behavior, creating disruptive innovation opportunities for diet industry professionals to leverage these partnerships.
Industry Implications
1. Film Industry - The film industry has an opportunity to capitalize on the success of diet books by adapting them into entertaining movies that appeal to a wide audience, potentially disrupting the traditional film genre.
2. Publishing Industry - The publishing industry can explore the growing demand for lifestyle advice books by creating and promoting similar titles tailored to different target markets, introducing disruptive innovation in the self-help book genre.
3. Diet and Wellness Industry - The diet and wellness industry can take advantage of celebrity endorsements in movies to promote their products and services, creating disruptive innovation opportunities to reach a larger consumer base.