The McDonald's France French Vegetable Fries are being launched by the brand to provide patrons with a new take on a classic menu item that's crispy, sweet and visually intriguing. The fries feature a mix of parsnip, beet and carrot fries, which combine to create a yellow, red and orange color array that's quite striking when compared to the brand's original side dish. The fries are positioned as a more gourmet option that's crispy, crunchy and satisfying, while also drawing in consumers who perceive them as a healthier option.
The McDonald's France French Vegetable Fries are a limited-time offering and are perfect for pairing with one of the brand's existing sandwiches on the menu for a satisfying meal.
Chromatic QSR Veggie Fries
McDonald's France French Vegetable Fries are a New Take on a Classic
Trend Themes
1. Vegetable Fast Food - There is an opportunity for fast food chains to offer more vegetable-focused options to cater to health-conscious consumers.
2. Gourmet Fast Food - Fast food chains could expand and create a new market by offering more upscale, gourmet options.
3. Colorful Food - There is a trend towards visually appealing and colorful food options that provide an Instagram-worthy experience.
Industry Implications
1. Fast Food - Fast food chains could introduce more vegetable-focused and gourmet options to appeal to a wider audience.
2. Vegetable Farming - There is an opportunity for vegetable farmers to partner with fast food chains and provide unique vegetable options for their menus.
3. Social Media Marketing - Restaurants and fast-food chains could utilize visually appealing, colorful food options to create a social media buzz and attract younger audiences.