Paris-based graphic designer and pastry chef Tal Spiegel transformed his Instagram account into an art gallery for French treats. The photo sharing social media platform titled ‘Desserted in Paris’ is filled with only divine creations.
In addition to the delightful French treats, the account presents a well-focused and consistent presentation format. Each image is displayed in the hand of the chef, while being juxtaposed against the blurred-out shoes that are just slightly visible. The chef aims to create a delightful color scheme that contrasts his shoes with each beautiful crafted dessert.
This account of delicious Parisian dessert items shows everything from elegant hazelnut gianduja brioche to intricate decorated eclairs. While the desserts are lovely, the notable aspect of this account is the consistency of the imagery that is published daily.
Parisian Dessert Portraits
This Instagram Account Displays Only Artistic French Treats
Trend Themes
1. Artistic Dessert Portraits - Opportunity for graphic designers and pastry chefs to collaborate and create stunning visual presentations of desserts for social media platforms.
2. Consistent Social Media Presentation Formats - Opportunity for businesses to adopt and standardize consistent presentation formats for social media accounts to enhance brand image and promote user engagement.
3. Food Art as Influencer Marketing Strategy - Opportunity for food businesses to tap into artistic and creative dessert presentations as a unique influencer marketing strategy for reaching wider demographics and increasing brand recognition.
Industry Implications
1. Food and Beverage - Restaurants, cafes, and food manufacturers can benefit from innovative dessert presentations to enhance brand image, increase social media engagement, and attract new customers.
2. Social Media and Marketing - Companies that specialize in social media marketing and advertising can leverage creative dessert presentations as part of their influencer marketing campaigns to promote product and service offerings.
3. Graphic Design and Pastry Arts - Collaboration opportunities between graphic designers and pastry chefs to develop stunning visual presentations of desserts for use on social media accounts and other platforms.