Not one to shy away from daring advertising campaigns, the French Connection Fall 2013 lookbook features nearly naked models showcasing its latest collection. The new campaign isentitled 'From Sketch to Store,' and this ad literally interprets the slogan. Models are shown naked, with the basic clothes sketch outlined around their body. In an adjacent photo, the models are wearing the clothes that were being drawn.
This campaign is smart to show the clothes making process from start to finish. Even though sex sells, and the models are nude, the focus is not on their nudity, which makes this ad memorable, but not trashy. The French Connection Fall 2013 advertising campaign did an excellent job of making its ads standout, as well as perfectly demonstrating the clothes that it is selling.
Nearly Nude Ad Campaigns
The French Connection Fall 2013 Campaign Features Drawn-On Clothing
Trend Themes
1. Naked Advertising - Opportunity for brands to create provocative and memorable ad campaigns that focus on the clothes being showcased rather than nudity.
2. Interactive Marketing - Brands can engage consumers by showcasing the process of creating and designing their products through interactive advertisements.
3. Creative Branding - Brands can differentiate themselves by developing unique and innovative advertising concepts that leave a lasting impression.
Industry Implications
1. Fashion - Fashion brands can utilize provocative ad campaigns to stand out in the competitive industry and generate buzz.
2. Advertising - The advertising industry can explore new ways to capture consumer attention by incorporating interactive elements and creative branding.
3. Marketing - Marketers can leverage naked advertising and interactive marketing strategies to create engaging campaigns that resonate with consumers.