The latest venture from French Connection (FCUK) into the digital world is the newly announced French Connection iPhone app.
During the year, FCUK started to use various forms of social media to its advantage. The company launched a Facebook page that customers could use to buy products. Then there was the release of YouTique, a YouTube shopping channel. The French Connection app is the brand’s way of taking over the world of smartphones. The free app is developed by Answer and its purpose is to let users browse through FCUK’s collections and purchase them. It also connects to the user’s Facebook and Twitter account so that they stay up to date with the company and share their purchases with friends to get an opinion.
It looks like FCUK is transitioning into the digital realm very well. With UNIQLO’s UNIQLOOK as competition, it’d be interesting to see what other fashion brands will do to compete in the social media realm.
Mobile Commerce Apps
French Connection App Shows the Brand's Expansion to the Digital World
Trend Themes
1. Social Commerce - Fashion brands will embrace social commerce platforms to expand their digital presence and offer a seamless, integrated shopping experience for customers.
2. In-app Purchases - Mobile commerce apps will focus on offering a convenient and secure in-app purchasing process to increase conversion rates and improve customer retention.
3. Social Media Integration - Mobile commerce apps will integrate social media platforms to enhance brand awareness and encourage social sharing, ultimately leading to increased sales.
Industry Implications
1. Fashion Retail - Fashion retailers will leverage mobile commerce apps as a means to expand their digital presence and increase accessibility to their products for customers.
2. Mobile App Development - Mobile app development companies will have an opportunity to create innovative and seamless shopping experiences for customers through mobile commerce apps.
3. Social Media Marketing - Social media marketing firms will be in demand to provide expertise on integrating social media platforms into mobile commerce apps and increasing brand visibility in the social realm.