Jordan Brand introduces another iteration of the notably Air Jordan 13 sneaker model with the latest French Blue palette to join the roster. The hues include a blend of white, French Blue, and Light Steel Grey across the upper starting with a white tonal tumbled leather as the base foundation.
It is then detailed with blue suede on top for tonal and textural contrast before grey makes its way onto the toe box using leather materials. The shoes also have the classic Air Jordan 13 branding elements including the holographic motif and the Jumpman emblem on top of the white midsole foundation. It all sits on top of a grey outsole to round out the entire shoe.
Blue Sleek Basketball Sneakers
The Air Jordan 13 Sneaker Gets a French Blue Colorway Design
Trend Themes
1. French Blue Colorway Design for Sneakers - The trend of creating unique colorways and designs for sneakers can drive innovation and differentiation in the footwear industry.
2. Tumbled Leather as a Base Foundation for Sneakers - Using tumbled leather as the base material for sneakers can offer a new canvas for customization and personalization of footwear.
3. Classic Branding Elements in Sneaker Design - Incorporating iconic branding elements into sneaker design, such as holographic motifs and logos, can create a sense of brand loyalty and recognition among sneaker enthusiasts.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can leverage unique sneaker designs, such as the French blue colorway, to differentiate their footwear offerings and appeal to fashion-conscious consumers.
2. Sports and Athletics - The sports and athletics industry can explore the use of tumbled leather and other materials to enhance the performance and style of athletic footwear.
3. Marketing and Advertising - The use of classic branding elements in sneaker design can be utilized by marketing and advertising agencies to create powerful and recognizable brand identities for their clients.