Inspired by the popularity of ready-to-drink and hard seltzer beverages, The Jel Sert Company is launching SLIQ Spirited Ice premium alcoholic freezer bars. These bars for consumers ages 21 and up come in varieties that feature vodka, agave and rum, and offer what the brand describes as a "super smooth sorbet-like texture."
While the vodka-infused Spirited Ice in Lemonade, Cranberry & Grapefruit and Blue Raspberry taps into fresh fruit flavos, the agave-infused Spirited Ice in Classic Margarita, Strawberry Margarita and Mango Margarita pays tribute to a beloved cocktail. In the range, there's also a rum-infused version that offers different flavor experiences based on the classic daiquiri. Each bar boasts 100 calories or less and comes in at 8% ABV.
Alcoholic Freezer Bars
SILQ Spirited Ice is a Convenient, Low-Calorie Way to Consume Alcohol
Trend Themes
1. Premium Alcoholic Freezer Bars - Alcoholic freezer bars are gaining popularity and brands can create premium options with unique flavor combinations for a convenient and low-calorie way to consume alcohol.
2. Ready-to-eat Alcoholic Treats - As consumers look for convenient ways to consume alcohol, ready-to-eat and easy-to-carry alcoholic treats present a disruptive innovation opportunity for brands.
3. Innovative Alcohol-infused Desserts - Brands can take inspiration from the popularity of flavored hard seltzers and introduce unique alcoholic frozen desserts with low calorie content to meet consumer demand for innovative alcoholic treats.
Industry Implications
1. Alcoholic Beverage Industry - Alcoholic beverage companies can introduce premium alcoholic freezer bars and other innovative ready-to-eat alcoholic treats to meet the demand for convenience and unique flavor combinations.
2. Frozen Dessert Industry - The frozen dessert industry can leverage the popularity of hard seltzers and develop innovative alcohol-infused frozen dessert products, providing consumers with a new way to enjoy alcoholic treats.
3. Convenience Store Industry - Convenience store chains can capitalize on the trend of ready-to-eat alcoholic treats and offer premium alcoholic freezer bars in their stores to appeal to consumers seeking convenient and unique ways to consume alcohol.