Get Joy + Co.'s Fresh Freeze-Dried Meals are travel-friendly, nutrient-dense and conveniently packaged, and they are full of value for households that want to participate in summer activities with their dog. The meals are made by freeze-drying high-quality fresh proteins, grains and vegetables and this process retains 97% of the vitamins and minerals. With the benefits of kibble and the health benefits of fresh food, these meals for dogs stay fresh up to 24 months without needing a fridge or freezer.
With this product, Alexandra Rogers, Director of Marketing and Community at Get Joy + Co., reminds: "Dog ownership and a life on the go do NOT have to be mutually exclusive." The freeze-dried meals are launching at a time when people want to bring their pets more places rather than leaving them at home.
Travel-Ready Freeze-Dried Dog Foods
Get Joy + Co.'s Fresh Freeze-Dried Meals Stay Fresh for Months
Trend Themes
1. Freeze-dried Dog Foods - Pet food manufacturers can explore producing freeze-dried pet foods to cater to pet owners who are always on the go.
2. Travel-friendly Pet Foods - Incorporating travel-friendly features into pet food products can help pet food manufacturers tap into the increasing number of pet owners who want to bring their pets with them during their travels.
3. Value-added Pet Foods - The demand for pet food products that offer convenience, health benefits, and extended shelf life presents an opportunity for pet food manufacturers to differentiate their products and expand their customer base.
Industry Implications
1. Pet Food - Freeze-dried pet foods can disrupt the pet food industry by providing a new category of pet foods that offer the convenience of dry kibble and nutritional benefits of fresh food.
2. Travel - By offering travel-friendly pet foods, the pet industry can better cater to pet owners who don't want to leave their pets at home during travel.
3. Outdoor Recreation - Value-added pet food products that cater to pet owners who participate in outdoor activities can be a disruptive innovation opportunity for the pet food industry.