Freedreaming is a new clean, lightweight tinted face elixir that's powered by 94.5% ingredients of natural origin. Touted as a clean wellness tint, this product is blurring, breathable, pore-minimizing, hydrating and packed with antioxidants to support a radiant complexion.
There are 10 skin tint shades to choose from and they provide buildable coverage that can be layered as desired. Some of they key ingredients that are included in the formula include skin-soothing prickly pear extract, natural silica, Vitamins C and E, as well as triglycerides and glycol for extra comfort and moisture. The beauty brand likens the clean wellness tint to "that feeling of unhooking your bra …. but for your face."
The beauty product is mindfully packaged in a 75% PCR bottle and a 100% post-consumer recycled paper box with low-impact decorations.
Tinted Face Elixirs
Freedreaming by Caliray is a Clean Wellness Tint for the Face
Trend Themes
1. Clean Beauty - Freedreaming's use of natural ingredients and eco-friendly packaging presents opportunities for disrupting the traditional beauty industry's use of synthetic ingredients and unsustainable packaging practices.
2. Skincare-tint Hybrids - The emergence of tinted skincare products like Freedreaming creates an opportunity for disruptive innovation in the cosmetics industry as consumers look for multi-functional products that offer both skincare benefits and coverage.
3. Minimalist Makeup - Freedreaming's lightweight, buildable coverage represents an opportunity for disruptive innovation within the cosmetics industry by tapping into the growing trend of minimalist makeup that prioritizes natural-looking skin.
Industry Implications
1. Beauty - Freedreaming's use of all-natural ingredients and eco-friendly packaging can disrupt the traditional beauty industry's synthetic ingredients and unsustainable packaging practices.
2. Cosmetics - The emergence of tinted skincare products like Freedreaming creates an opportunity for disruptive innovation in the cosmetics industry as consumers look for multi-functional products that offer both skincare benefits and coverage.
3. Sustainability - Freedreaming's use of eco-friendly packaging made from post-consumer recycled materials poses a disruptive innovation opportunity for the sustainability industry by promoting more sustainable packaging practices in the beauty and cosmetics industries.