British fashion house Burberry and Minecraft work in collaboration as the two launches the new Freedom to Go Beyond digital world. It features a range of in-game clothing with the new digital world that also comes with physical garments as well. There are 15 pieces in the digital collection that can be worn by the characters as well. Players are able to choose between five looks in the game with custom options.
Burberry states, "Bridging the digital and physical worlds, Burberry and Minecraft encourage communities to showcase their self-expression and equip the modern explorer with in-game skins and character creator items [...] Comprising of an in-game adventure called Burberry: Freedom to Go Beyond, the collaboration allows consumers to both physically and digitally immerse themselves in a distinctly Burberry x Minecraft universe."
In-Game Luxury Fashion Collections
Mindcraft Develops Burberry: Freedom to Go Beyond
Trend Themes
1. Virtual Clothing Collections - As gaming continues to merge with fashion, there is an opportunity to create entire virtual clothing collections that can be enjoyed both in-game and in the physical world.
2. Collaborative In-game Experiences - The partnership between a luxury brand like Burberry and a popular game like Minecraft shows potential for more collaborative in-game experiences between fashion and gaming industries.
3. Personalized Avatars - With the ability to choose between five looks and customization options in the Burberry x Minecraft collaboration, there is an opportunity to create more personalized avatars for gamers and expand on this in other industries.
Industry Implications
1. Fashion - Luxury brands like Burberry can explore the potential of virtual clothing collections and how they can expand their offerings in both physical and digital spaces.
2. Gaming - The collaboration between Burberry and Minecraft highlights the potential of in-game collaborations and how it can enhance the gaming experience for players.
3. Technology - As virtual and augmented reality continue to develop, there is an opportunity to create more immersive experiences for users, including digital and physical collaborations like Burberry x Minecraft.