Fashion imprint SPOONYARD introduces its second collection with the introduction of the Free Solo capsule designed for the Spring/Summer 2022 season. It is shot with the Pyrénées by the border of Spain and France in the background to really allow the designs to stand out.
There, one can find mountain peaks, rivers, and rocky roads for a perfect blend of images that capture the adventurous nature with the technology of fashion. This can also be seen in the designs with the triple-layered tech shells, the waterproof materials, breathable fabrics, COOLMAX 3D pockets, and much more. The pants are also created from sustainable water repellent SOLOTEX, which also can be seen by the multi-pocket vests, bags, and hats.
Freedom-Themed Adventurous Apparel
SPOONYARD Releases the Free Solo Capsule for the SS22 Season
Trend Themes
1. Adventure Fashion - There is an opportunity to disrupt the fashion industry by creating more adventure-themed clothing lines that combine functionality with style to cater to outdoor enthusiasts.
2. Sustainable Materials - There is an opportunity to disrupt the fashion industry by providing more eco-friendly options like the use of SOLOTEX to make clothes, bags and hats that have water repellant and sustainable qualities.
3. Triple-layered Tech Shells - The use of technology in clothing design opens the door for new innovations such as the introduction of triple-layered tech shells that can cater to a wide range of customers with their durability and function.
Industry Implications
1. Outdoor Apparel - The outdoor apparel industry could benefit from introducing more sustainable and functional clothing options that cater to outdoor enthusiasts.
2. Eco-friendly Fashion - The fashion industry can benefit from a shift towards more eco-friendly options like the use of SOLOTEX or other recycled materials that are both sustainable and functional.
3. Fashion Technology - The intersection between fashion and technology presents opportunities for the creation of new innovations like triple-layered tech shells and other functional clothing accessories that cater to a wide range of consumers.