Model Freja Beha Erichsen is the epitome of the free spirit in the new Free People February catalog video. Dancing to the song 'New Year's Eve' by Mal Blum, Erichsen models the latest hippie and bohemian-luxe styles from the carefree and relaxed fashion brand.
Appealing to the young, creative and romantic fashion consumer, the Free People February catalog video features the lovely Erichsen in a variety of casual and funky pieces, including an oversized knit pullover, embroidered floral blouse and laid-back cut-off shorts. A pair of punk-meet-folk studded and beaded boots make it into the mix, as well as a striped fedora, high-waisted denim shorts and a ton of beaded bracelets, necklaces and rings.
Playful Boho Styles
Free People February Catalog Video Features Freja Beha Erichsen
Trend Themes
1. Free Spirit Fashion - The popularity of free-spirited and bohemian-luxe styles presents an opportunity for fashion brands to embrace and create unique, playful designs.
2. Casual and Funky Pieces - The demand for casual and funky clothing pieces allows fashion brands to explore and experiment with unconventional designs that cater to the young, creative, and romantic fashion consumer.
3. Mixing Punk and Folk Styles - The merging of punk and folk fashion styles provides an avenue for brands to create edgy and eclectic designs that appeal to individuals seeking a unique and rebellious aesthetic.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of free-spirited and bohemian-luxe styles by offering a wide range of playful and unique designs that cater to the young, creative, and romantic fashion consumer.
2. Retail - The retail industry can tap into the demand for casual and funky clothing pieces by curating collections that feature unconventional designs, targeting the young, creative, and romantic fashion consumer.
3. Jewelry - The jewelry industry can create and market beaded bracelets, necklaces, and rings that complement the free-spirited and bohemian-luxe fashion trend, capturing the attention of individualistic fashion consumers who are seeking unique accessories.