The Lovely Candy Co. recently launched an entirely USDA-certified organic candy line that's also completely vegan, non-GMO, gluten-free and made without peanuts—which makes them perfect for packing as a school snack for kids.
Some of the new products that can be found in the organic candy line from The Lovely Candy Co. include individually wrapped fruit-flavored candy chews, hard candies in both Original and Tropical flavor mixes, plus fruit-flavored lollipops and mints.
As many consumers are still looking to indulge their sweet tooth in a way that supports better eating habits, a number of brands are launching reformatted confections with an emphasis on clean ingredient lists. The Lovely Candy Co. prides itself on offering small-batch products that are made without artificial ingredients and high fructose corn syrup.
Organic Free-From Candies
The Lovely Candy Co. Launched an Organic, Vegan and Non-GMO Candy Line
Trend Themes
1. Clean Ingredient Confections - The trend of launching reformatted confections with an emphasis on clean ingredient lists presents an opportunity for brands to cater to consumers looking for healthier indulgences.
2. Organic Candy - The trend of launching USDA-certified organic candy lines provides an opportunity for companies to tap into the growing demand for organic and natural products.
3. Vegan and Non-gmo Treats - The trend of creating vegan and non-GMO candy options opens up opportunities for brands to cater to consumers seeking plant-based and allergen-friendly treats.
Industry Implications
1. Candy Manufacturing - The candy manufacturing industry can explore disruptive innovation opportunities by incorporating clean ingredients, organic certifications, and vegan/non-GMO options into their product offerings.
2. Health Food Retail - The health food retail industry has the potential to embrace the trend of clean ingredient confections and organic candy by stocking and promoting these products to health-conscious consumers.
3. School Snack Providers - School snack providers can capitalize on the demand for healthier treats by offering organic, vegan, and non-GMO candy options that meet dietary restrictions and preferences of students.