Freakin' Healthy is a snack food startup that offers plant-based options started by a Saudi-born Lebanese Canadian entrepreneur Roy Koyess. It is now distributing 10 product lines out to 250 locations within Saudi Arabia with plans to continue to expand further to European cities as well.
The snacks have no wheat, no dairy, zero refined cane sugar, soy, gluten, preservatives, no artificial color or flavors. Currently, it is distributing its product lines to supermarkets, cinemas, and gyms. Koyess talks about upcoming plans, stating that "The outlook for 2021 looks very promising. As we’re coming off a year that had its many challenges, we managed to take the situation as an opportunity to optimize our business and drive efficiencies. This in turn has set us up to reap the benefits in 2021."
Plant-Based Snack Food Startups
Freakin' Healthy Expands Locations to Saudi Arabia
Trend Themes
1. Plant-based Snack Food - Opportunity to create innovative plant-based snack foods with natural and healthy ingredients that meet the increasing demand for healthy and sustainable products.
2. Distribution Optimization - Opportunity to optimize the distribution process for snack food startups, enabling them to expand to multiple locations more efficiently and effectively.
3. Market Expansion - Opportunity to expand into international markets, leveraging a growing trend towards healthier snack options across the world.
Industry Implications
1. Food and Beverage - The food and beverage industry has the potential to innovate in the snack food market by developing healthier snack options that meet the increasing global demand for sustainable, natural, and healthy products.
2. Logistics - The logistics industry can benefit from optimizing distribution processes for snack food startups, creating more efficient and cost-effective supply chain solutions.
3. Retail - Retail businesses can tap into the trend towards healthier snack options by partnering with plant-based snack food startups to offer these products in store, catering to the growing demand for healthy and natural products.