Vegetarians and animal rights activists probably won't like the theme of Frank Leder's Fall 2009 collection, which takes its inspiration from Bavarian poachers.
With an ad campaign that features models from the band Moderat toting rifles, binoculars and dead rabbits, the Frank Leder Fall 2009 lookbook is a bit on the grisly side. Leder is noted by the fashion community for his focus on the common man, however; last season, his collection focused on factory workers.
Bavarian Poachers as Muses
Frank Leder's Fall 2009 Campaign Highlights the Hunter
Trend Themes
1. Animal-inspired Fashion - An opportunity to disrupt the fashion industry by creating unique and ethically-conscious designs inspired by animals.
2. Controversial Advertising - An opportunity to disrupt the marketing industry by using provocative and polarizing campaigns to generate buzz and awareness.
3. Heritage-inspired Collections - An opportunity to disrupt the fashion industry by incorporating traditional and cultural themes into contemporary designs.
Industry Implications
1. Fashion - An opportunity for fashion brands to create collections that feature elements and inspiration from unconventional sources like Bavarian poachers.
2. Marketing - An opportunity for marketers to employ controversial and attention-grabbing advertising techniques like featuring models with rifles and dead animals.
3. Design - An opportunity for designers to embrace their heritage and create collections that pay homage to traditional industries like factory work and poaching.