Opulent Monochromatic Campaigns

Francesco Scognamiglio Fall 2013 Exudes Effortless Luxury

The Francesco Scognamiglio Fall 2013 Collection expresses a feminine attitude and elegance that is incomparable.

The collection, which was unveiled at the Milan Fashion show, is primarily made up of well-tailored monochromatic pieces tailored to the most stylish and sophisticated of women. The world-renowned designer decided to add just the right amount of fur and frill embellishments to his pieces. Though most of the garments were made in black and white hues, the beautiful floor-length dress made in a mint green was a refreshing surprise as was the snake print print noted on a few of its tops, pants and dresses. The collection also maintains the popular midriff baring theme, but done in a much classier direction as several of the pieces only show a sliver of flesh.

Though it may not be available for a few months, the Francesco Scognamiglio Fall 2013 collection is already a guaranteed winner.
Trend Themes
1. Monochromatic Fashion - Exploring the use of well-tailored monochromatic pieces, opportunities for disruptive innovation lie in creating sustainable and eco-friendly fabrics for luxury fashion brands.
2. Fur and Frill Embellishments - Incorporating fur and frill embellishments into fashion design opens up opportunities for disruptive innovation in cruelty-free alternatives and more affordable options.
3. Classy Midriff-baring Fashion - Developing elegant and sophisticated designs that incorporate the midriff-baring trend presents opportunities for disruptive innovation in creating comfortable yet stylish garments for women.
Industry Implications
1. Luxury Fashion - The luxury fashion industry can explore new materials and sustainable practices to create innovative and eco-friendly monochromatic designs.
2. Fur and Frill Manufacturing - The fur and frill manufacturing industry can tap into alternative materials and techniques to produce cruelty-free and cost-effective embellishments for fashion brands.
3. Fashion Retail - Fashion retailers can capitalize on the midriff-baring trend by offering stylish and classy options that appeal to a wide range of customers.

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