IKEA works in collaboration with Swedish House Mafia on a new collection together that highlights the iconic Frakta bag for the season. The two are strongly rooted in Scandanavian culture and this time around, the new range is inspired by music. The iconic blue bag by IKEA is now detailed entirely in black and can fit up to 100 vinyl records.
In addition to this, the duo also delivers a carrier for cables, cords, and other accessories that are made to hold electronic music items. An additional notable is the crossbody bag that is made to hold a laptop and headphones for those that are on the go. It was unveiled in a press release that the rest of the capsule will feature 20 furniture designs.
DJ Group-Collab Tonal Homeware
IKEA and Swedish House Mafia Update the Frakta Bag Design
Trend Themes
1. Music-inspired Homeware - Collaborations between music and home goods brands present opportunities to create new collections inspired by iconic designs and cultural roots.
2. Crossover Accessories - Combining bags and technology carriers into one presents opportunities for creating more all-in-one products for people on the go.
3. Fashionable Product Reimagining - Updating iconic designs to cater to a new audience presents opportunities to experiment with new materials, shapes and uses.
Industry Implications
1. Furniture Design - Collaborations between furniture and music brands offer opportunities for creating new designs and expanding product lines.
2. Fashion Retail - Creating accessories that cater to electronic devices presents opportunities for fashion retailers to expand product offerings.
3. Vinyl and Record Storage - Designing vinyl and record storage solutions for music enthusiasts as part of the home decor presents opportunities for new and customizable product designs.