Jean Paul Gaultier's latest fragrance campaign features Jarrod Scott who channels a retro rebel in the ad. The Australian supermodel dons a slicked back hairstyle and sports a jean and t-shirt combo, paired with a leather jacket that he wears over his shoulders.
Ultra Male is a fragrance that follows Jean Paul Gaultier's Le Male perfume and boast masculine and rebellious campaign imagery. This eye-catching fragrance ad marries the designer's retro sailor inspiration with modern menswear staples. In the ad, model Jarrod Scott also pulls off a sleeve of artistic tattoos and holds a viewer's gaze intensely.
While millennial consumers are looking for innovative and engaging marketing techniques, they are also likely to respond to nostalgia, as seen in this marketing example.
Masculine Perfume Marketing
Jean Paul Gaultier's Ultra Male Fragrance Campaign is Rebellious
Trend Themes
1. Retro-inspired Marketing - Disruptive innovation opportunity: Brands can tap into nostalgia and incorporate retro elements into their marketing campaigns to attract millennial consumers.
2. Engaging Fragrance Advertising - Disruptive innovation opportunity: Businesses can create visually compelling fragrance advertisements that captivate consumers and spark their interest.
3. Incorporating Tattoos in Branding - Disruptive innovation opportunity: Brands can explore incorporating tattoos as a form of brand expression to resonate with modern consumers.
Industry Implications
1. Fashion and Fragrance - Disruptive innovation opportunity: The fashion and fragrance industries can collaborate to create unique and captivating marketing campaigns that appeal to consumers.
2. Advertising and Marketing - Disruptive innovation opportunity: Advertising and marketing agencies can develop innovative techniques to engage consumers and effectively promote brands.
3. Tattoo Industry - Disruptive innovation opportunity: Tattoo artists and studios can explore partnerships with brands to incorporate tattoos into branding and marketing initiatives.