With more consumers following a "flexitarian" or vegan lifestyle, high-stree coffee shop Pret has launched four vegan versions of its classic sandwiches that are hearty and delicious. The new plant-based range includes the VLT, the Vegan Chuna Mayo baguette, the Vegan Eggless Mayo & Cress baguette, and the Vegan Hoisin Mushroom Wrap.
"As Veggie Pret grows, we’re really excited to be able to reveal the range of Vegan Classics. This is all part of our mission to make it easier for customers to eat less meat, by offering delicious vegan and vegetarian food," stated Hannah Dolan, Pret’s Global Head of Food Innovation. These comforting vegan lunch options will officially roll out to all Pret locations beginning October 24.
Hearty Plant-Based Sandwiches
Pret Debuts Four Vegan Versions of Its Classic Sandwiches
Trend Themes
1. Vegan Classic Sandwiches - Restaurants can disrupt the sandwich industry by introducing creative vegan and plant-based sandwich options.
2. Flexitarian Lifestyle - The trend towards flexitarian and vegan lifestyles will continue to drive demand for plant-based menu options in restaurants and cafes.
3. Vegan Convenience Food - The growing popularity of veganism offers opportunities for innovation in the convenience food industry, including plant-based sandwiches and wraps.
Industry Implications
1. Food and Beverage - Restaurants, cafes and other food establishments can capitalize on the growing demand for plant-based food by adding creative vegan options to their menus.
2. Retail and Convenience - Retail and convenience stores can disrupt their industry by offering a wider selection of vegan and plant-based convenience foods like sandwiches and wraps.
3. Agriculture and Farming - The shift towards plant-based diets offers opportunities for farmers to innovate by increasing production of crops used in vegan and vegetarian foods.