Specialty Small Batch Bourbon

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Four Roses Bourbon Debuts the 2022 'Limited Edition Small Batch'

Four Roses Bourbon has announced it will be launching the ‘Limited Edition Small Batch’ on September 17 for the US market. The premium expression will be the brand’s 15th addition to its line of specialty bourbons, but this iteration is one of its smoothest. The 2022 ‘Limited Edition Small Batch Bourbon boasts flavors of brown sugar, dark cherries, and seasoned oak.

Four Roses will be distributing a limited amount of the specialty bourbon at the Four Roses Distillery Visitor Center via a public lottery drawing.

"From the beginning of crafting this year’s limited edition small batch Bourbon, two particular batches stood out to me as potential candidates to go into the blend – a 14-year-old recipe batch that is remarkably smooth and rich on the palate, and a 20-year-old recipe batch that exhibits the best fruit barrel and spice qualities of extra aged Bourbon," said Brent Elliott, Four Roses Master Distiller.
Trend Themes
1. Specialty Bourbon Releases - Disruptive innovation opportunities for distilleries to experiment with new blends and unique flavors to stand out in crowded market.
2. Small Batch Distilling - Opportunities for distilleries to differentiate themselves with artisanal, limited release small batch products that cater to discerning consumers.
3. Premiumization of Spirits - Upselling opportunities for distilleries to target consumers who are willing to pay a premium for exclusive, high-quality, rare, and limited edition spirits.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunities for distillers to experiment with innovative techniques, novel ingredients, and unique blends to cater to evolving consumer preferences.
2. Hospitality Industry - Opportunities for hotels, restaurants, bars, and nightclubs to cater to consumers who seek exclusive and premium spirits that offer unique tasting experiences.
3. Luxury Goods Industry - Opportunities for spirits brands to partner with luxury goods companies to create exclusive gift sets and limited edition bottles that appeal to affluent and sophisticated consumers.

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