Just in time for the sweltering August days ahead, Rita's Italian Ice & Frozen Custard has debuted four new Frozen Lemonades.
Officially available as of August 7, 2023, the new Frozen Lemonades deliver the tart and sweet flavors of classic lemonade, combined with the refreshment of a frozen beverage. And with four new Frozen Lemonades to choose from – Classic Lemon, Strawberry, Peach, and Iced Tea – there's a flavor for just about everyone. As Mark Jenkins, Vice President of Marketing at Rita's Italian Ice, explains, "Frozen Lemonades are the perfect summer treat, and we're excited to offer our guests these refreshing options."
To celebrate the launch of the new product, Rita's is offering app users a free small Frozen Lemonade with any purchase from now through September 3rd, 2023.
Fruity Frozen Lemonade Lineups
Rita's Italian Ice Just Added Four New Frozen Lemonades
Trend Themes
1. Frozen Lemonades - The new Frozen Lemonades offer a refreshing twist on classic lemonade, making them a perfect summer treat.
2. Fruit-flavored Beverages - The addition of flavors like Strawberry, Peach, and Iced Tea expands the options in the fruit-flavored beverage market.
3. Promotional Deals - The limited-time offer of a free small Frozen Lemonade incentivizes app users to make a purchase and try the new product.
Industry Implications
1. Frozen Treats - The new Frozen Lemonades add variety to the frozen treats industry, offering a refreshing alternative to ice cream and frozen yogurt.
2. Beverage - The new Frozen Lemonades cater to the growing demand for flavorful and refreshing beverages, particularly during the hot summer months.
3. Mobile Apps - The promotional deal for app users highlights the importance of mobile apps in driving customer engagement and increasing sales.