fountain Hard Seltzer was originally founded in Brooklyn, New York and now, the cans are traveling overseas to the United Kingdom thanks to a new partnership between Fountain Worldwide Ltd. and ASM Global, "the world’s leading producer of entertainment experiences, venue management, and event strategy."
fountain Hard Seltzer combines a refreshing taste of alcohol-infused sparkling water with a retro-inspired colorful packaging on the can that surely causes it to stand out on the shelf. Due to the partnership, the brand is anticipating 500+ events across 22 different venues in the year 2022. fountain Hard Seltzer UK Partner Jon Hamm shared about the collaboration: "We are out there and getting cans in hands, working hard to get the demand for our venues. The new partnership is key to our ambition for Fountain in the UK in 2022 and beyond."
Seltzer Entertainment Partnerships
Fountain Hard Seltzer is Expanding in the United Kingdom
Trend Themes
1. Hard-seltzer Event Sponsorship - Opportunity for hard seltzer brands to partner with entertainment companies to sponsor events and increase brand visibility.
2. Colorful Packaging Designs - Brands can differentiate themselves from competitors by incorporating vibrant, eye-catching designs on their packaging, attracting customers' attention on store shelves.
3. Alcohol-infused Sparkling Water - Increasing popularity of hard seltzers provides opportunity for innovation and expansion into the alcohol-infused sparkling water market.
Industry Implications
1. Beverage - Opportunity for beverage companies to create and market their own hard seltzer product lines, taking advantage of the drink's growing popularity.
2. Entertainment - Event production and management companies can partner with hard seltzer brands to enhance their sponsorships and provide attendees with unique, refreshing drink options.
3. Packaging - Packaging manufacturers can offer customized designs and materials for hard seltzer companies looking to differentiate their products and improve visual appeal.