adidas Originals introduces two new tonal iterations of the Forum '84 High sneaker models that are inspired by two specific NBA teams. The brand highlights the Los Angeles Lakers and the Milwaukee Bucks this time around, honoring their team colors throughout the tonal palette.
Both of the shoes are designed in a similar tone in terms of the construction and application of hues. The overlaying details accent the toe boxes with creamy tones and the collar's wand straps are finished in crisp white color. The panels along the back are made from suede in a lighter grey -- all of this sets the tone before the themed team colors detail the rest of the shoe.
Basketball Team-Honoring Sneakers
adidas Celebrates the Lakers and Bucks with New Forum '84s
Trend Themes
1. Team-inspired Sneakers - Opportunity to create more team-specific sneaker collections for other sports teams to amp up team spirit among fans.
2. Tonal Iterations - Editing the color palette of a shoe can create a fresh look that appeals to audiences who appreciate versatility.
3. Overlaying Details - Incorporate overlaying details into other shoe designs to give them an interesting, elevated touch.
Industry Implications
1. Sports Apparel - Create more team-specific merchandise that caters to different cities and regions to appeal to diverse fan bases.
2. Sneaker Brands - Partner with different sports teams to create collaborative sneaker collections that cater to a variety of sports enthusiasts.
3. E-commerce Platforms - Capitalizing on events like the Olympics and the World Cup as a way to partner with sports teams and increase online traffic.