Fortress Clothing is a winter outfitter with a serious commitment to keeping people warm through the coldest months. Since one of the best ways to stay warm in winter is to stay dry, Fortress Clothing has developed a proprietary material that is incredibly effective at wicking away water from its wearers' bodies.
In order to prove that efficacy, the company's 'Director of Warmth' put Fortress Clothing's new line of 1/4 inch clothes to the test. He and a team cut a hole in the ice at the Huntington Reservoir in Utah before proceeding to jump in while wearing the gear. After being pulled out, the clothes pushed the water away from his body so quickly that he was able to stand and carry out an interview, and he felt dry within minutes.
Ultra Water-Resistant Winter Gear
Fortress Clothing Wicks Away Water in -30 Degree Celsius Weather
Trend Themes
1. Water-resistant Sports Equipment - Developing sports equipment using the same proprietary material that Fortress Clothing uses to create its ultra water-resistant winter gear could offer innovative and disruptive alternatives for outdoor activities and sports that involve water.
2. Fast-dry Clothing - Manufacturing clothing using the technology developed by Fortress Clothing that effectively wicks water away from the body could lead to innovative, fast-drying clothing for a variety of industries, especially for individuals who work outdoors.
3. Sustainable Outdoor Gear - Using Fortress Clothing's proprietary material can lead to the production of more sustainable outdoor gear with the ability to stay dry for longer periods and reduces energy consumption during the manufacturing process.
Industry Implications
1. Outdoor Apparel - Fortress Clothing's ultra water-resistant winter gear could disrupt the outdoor apparel industry by providing a more practical and effective solution to staying dry and warm during harsh weather conditions.
2. Recreational Sports Equipment - The proprietary material developed by Fortress Clothing could be integrated into the design of sports equipment such as surfboards, water skis, and wakeboards to provide water-resistance and, in turn, improve performance.
3. Military Gear - Fortress Clothing's technology could also be utilized in developing more efficient and reliable military gear for soldiers who operate in extreme weather conditions, providing better protection and increased comfort.