Fortnite and Ralph Lauren are the latest forces to work together and the main highlight is the logo that transforms the pony into the llama which is true to the video game. The jockey player is seen on top of the Fortnite llama mascot to celebrate the collaborative project.
Fortnite is no stranger to working with other brands and this project will also release a range of skins that are inspired by the brand's visual language. It will be seen in the game and physical clothing will be available through the brand's online store as well. The collection is made up of apparel adorned with the new logo and Fortnite digital skin-inspired designs along the polo tops and sweaters.
Game-Inspired Fashion Logos
Fortnite and Ralph Lauren Join Forces on a New Logo Design Update
Trend Themes
1. Brand Collaboration - Fortnite partnering with Ralph Lauren sparks new trend of fashion and gaming collaborations.
2. Virtual Fashion - Fortnite's release of clothing inspired by in-game skins highlights the potential for virtual fashion to become a trend.
3. Logo Redesign - Ralph Lauren's transformation of its logo to feature the Fortnite llama demonstrates the trend of redesigning logos to appeal to younger audiences.
Industry Implications
1. Fashion Retail - The collaboration between Fortnite and Ralph Lauren presents an opportunity for fashion retailers to tap into the gaming world for inspiration.
2. Gaming - Fortnite's embrace of fashion increases the potential for gaming companies to create their own clothing lines.
3. Logo Design - The redesign of Ralph Lauren's logo could create demand for companies specializing in logo design to tailor branding to younger, more tech-savvy audiences.