Fort is recruiting drivers to join what it's calling the Ford Fiesta Movement, and they've implemented a promotion that epitomizes timeliness. They're giving away 100 Ford Fiestas, and for a period of six months, gas, insurance and concierge service are all complimentary.
To apply, check out the link below. Applicants must submit a short video to Ford explaining why they'd be ideal behind the wheel of a Fiesta. Cryptically, they must also agree to accept "secret assignments" from 'Ford Mission Control,' according to Autoblog.
Giving Away Cars for Buzz
Ford Recruits Drivers for Free Fiestas
Trend Themes
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2. Complimentary Services - Disruptive innovation opportunity: Providing free additional services like gas, insurance, and concierge can attract customers and differentiate a brand from its competitors.
3. Interactive Ad Campaigns - Disruptive innovation opportunity: Implementing interactive elements, such as creating and submitting videos, can engage customers and increase brand participation.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Automakers can use car giveaways to promote new models and increase brand awareness.
2. Insurance - Disruptive innovation opportunity: Insurance companies can explore partnerships with car manufacturers to offer complimentary insurance as an added value for customers.
3. Advertising - Disruptive innovation opportunity: Advertisers can create interactive ad campaigns that encourage consumer participation and engagement.