Twitter's on-demand video platform Periscope lets users see life through someone else's eyes in real time and is already a powerful branding tool for companies like H&M, DKNY and Puma, whose used the app to promote its recent #ForeverFaster campaign.
In addition to its live video access, Periscope invites brand fans into the world of their favorite company and its ambassadors. Puma's use of the platform is not only a way for fans to get a glimpse of new products, specs or additional campaign footage but also illustrates the company's millennial appeal.
Branding to a diverse demographic is no longer about the quality of a product but is instead about being relevant and social media savvy, as Puma's latest #ForeverFaster campaign suggests.
Sporty Social-Media Marketing
Puma Uses Periscope to Promote Its #ForeverFaster Twitter Campaign
Trend Themes
1. Live Video Marketing - Using platforms like Periscope to provide real-time access and engage with customers in a more authentic way.
2. Social Media Branding - Leveraging social media platforms to build brand awareness and connect with a diverse demographic.
3. Millennial Appeal - Catering marketing efforts towards millennials by utilizing social media platforms and innovative campaigns.
Industry Implications
1. Fashion and Apparel - Fashion and apparel brands can utilize live video marketing and social media branding to connect with customers and showcase new products.
2. Sports and Athletic Brands - Sports and athletic brands can leverage live video marketing and social media branding to engage with fans and promote campaigns.
3. Advertising and Marketing - Advertising and marketing agencies can advise companies on how to effectively use live video marketing and social media branding to reach their target audience.