On International Women's Day, Ford dropped a new video introducing the Ford Explorer Men's Only Edition—a vehicle that's missing more than a century of contributions from women. The tongue-in-cheek video presents itself as a traditional car ad and narrator Bryan Cranston explains that the reimagined vehicle is without many of the essential features developed by women: heaters, windshield wipers, turn signals, brake lights and GPS.
In support of the campaign, Ford will be highlighting the achievements and contributions made by female innovators who disrupted the automotive industry. On its social media channels, Ford Motor Company will be bringing awareness to noteworthy innovators and changemakers, as well as products designed and engineered by women like the 1994 Ford Mustang, 1975 Ford Granada and 1999 Ford Windstar.
Changemaker Automotive Campaigns
The Ford Explorer Men's Only Edition Highlights Female Innovators
Trend Themes
1. Female-centered Automotive Innovation - Opportunity to disrupt the male-dominated automotive industry by creating products designed and engineered by women.
2. Diversity and Inclusion in Automotive Marketing - Opportunity to appeal to a more diverse customer base by highlighting female innovators and their contributions to the industry.
3. Satirical Marketing Campaigns - Opportunity to use humor and satire to draw attention to serious issues around diversity and inclusion in the automotive industry.
Industry Implications
1. Automotive - Opportunity for automotive companies to embrace diversity and inclusion by promoting and supporting female innovators.
2. Marketing - Opportunity for marketing agencies to create satire-laden campaigns that draw attention to important issues surrounding diversity and inclusion.
3. Engineering - Opportunity for female engineers to disrupt the male-dominated field by designing and engineering automotive products with a female perspective.