Discovering new products hinges on being open to trying them and eco-friendly footwear brand VIVAIA is inviting women to try its stylish, sustainable and comfortable new styles, for free, as part of a limited-time footwear trial. The worldwide Brand New Collections Free Trial campaign spotlights new arrivals for the Spring/Summer 2021 season and it takes inspiration from "women in different professions and lifestyles."
In the SS 2021 New Collection, there's Giselle for seaside holidays, elegant Emery heels, Della parties and everyday work alike, plus supportive Evermore sneakers for outdoor activities like hiking.
VIVAIA is recruiting 500 testers from across the globe to experience its unique 3D knit technology, which uses turns plastic bottles into threads that are used for the upper portions of the sustainable styles.
Sustainable Footwear Trials
VIVAIA is Inviting Women to Experience Eco Design with Style & Comfort
Trend Themes
1. Sustainable Fashion - VIVAIA's eco-friendly footwear highlights the trend towards sustainable fashion, providing opportunities for disruptive innovation in material sourcing and sustainable production methods.
2. Product Trials - VIVAIA's free trial campaign showcases the trend towards product trials as a marketing strategy, offering opportunities for disruptive innovation in customer acquisition and retention.
3. 3D Knitting Technology - VIVAIA's use of 3D knitting technology, which turns plastic bottles into threads for the upper portions of its sustainable styles, highlights the trend towards innovation in textile production and eco-friendly materials.
Industry Implications
1. Footwear Industry - VIVAIA's sustainable and stylish footwear challenges the traditional footwear industry, offering opportunities for disruptive innovation in sustainable sourcing and production methods.
2. Fashion Industry - VIVAIA's focus on sustainable fashion highlights opportunities for disruptive innovation in material sourcing and eco-friendly production methods in the broader fashion industry.
3. Marketing Industry - VIVAIA's product trial campaign offers opportunities for disruptive innovation in customer acquisition and retention, challenging traditional marketing strategies.