An outstanding guerrilla campaign created for Puma stunned the city of Marseilles, France. A set of mirrors was set up on the street with a sign questioning pedestrians if their shoes were fashionable enough. The mirrors made their tour through town, installed in places like the old port, Castellane, Rue de la Republique and many more. These outstanding promotions for the newly opened PUMA Store in Marseilles made a lot of people stop and check their current footwear in the mirrors.
It was created by Munich-based agency b>future:headz who have also been involved in other clever promotional ideas that work around the very strict laws of advertising and promotion in Marseilles.
"There is always a way to raise awareness,†says Amiel Pretsch, creative director and executive director of future:headz.
Check out some more ads for the new store:
Guerrilla Foot Mirrors
Check Out Your Shoes On The Go
Trend Themes
1. Guerrilla Marketing - Innovative marketing tactics that work around strict laws and regulations can help increase brand awareness and engagement for businesses.
2. Interactive Street Advertising - Interactive installations such as street mirrors that engage people on the go can create a memorable experience and increase foot traffic for stores.
3. Fashion Visibility - Creative ways to increase fashion visibility, such as setting up mirrors on the street, can help promote fashion brands and drive sales.
Industry Implications
1. Retail - Using guerrilla marketing and interactive advertising can help retailers increase store foot traffic and create a memorable shopping experience for customers.
2. Fashion - Increasing fashion visibility through creative and unique marketing campaigns can help fashion brands stand out in a crowded market and attract new customers.
3. Advertising - Guerrilla marketing campaigns that work around strict advertising regulations can enable advertising agencies to create impactful and engaging campaigns for their clients.