Instacart is enabling grocers to make use of the FoodStorm order management system (OMS) in a bid to make it easier for them to offer catering items online and for delivery. The first retailer to use the service is Uncle Giuseppe's Marketplace, which will allow customers in the New York and New Jersey area to place catering orders online. The management of orders will be as streamlined as possible thanks to the use of the OMS from FoodStorm.
VP of Product Jeanette Barlow spoke on the integration of the FoodStorm order management system into Instacart explaining, "Catering represents one of the highest-margin categories for grocers, driving meaningful incremental growth for their business as consumer demand increases. In the first half of 2022, we’ve seen nearly a 20% increase in customers searching for ‘catering’ on Instacart, compared to the same period last year."
Easy Online Catering Services
Instacart Customers Can Use the FoodStorm Order Management System
Trend Themes
1. Online Catering - Catering services are being made more accessible and streamlined through the use of online platforms, presenting opportunities for businesses to expand their offerings and reach.
2. Order Management Systems - More businesses are adopting order management systems to automate and streamline their catering processes, presenting opportunities for software companies to develop and improve these solutions.
3. High-margin Categories - Catering is becoming recognized as a high-margin category for grocers, presenting opportunities for businesses to focus on this area to drive meaningful incremental growth.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from offering online catering services and adopting order management systems for their operations.
2. Software - Software companies can offer innovative and efficient solutions for order management systems in the catering industry, catering to businesses looking to streamline their operations.
3. Retail - Retail industries that offer catering services can expand their offerings and reach by making use of online platforms and order management systems.