Naked Juice launched a food-donating social media campaign titled #DrinkGoodDoGood. This campaign encourages social media users to take selfies with fruits and vegetables, tag a friend and include the campaign hashtag. When users post the images, Naked Juice will donate 10 pounds of fresh produce to Wholesome Wave -- a charitable organization that helps to feed those in need.
The ultimate goal for this campaign is to raise healthy nutrition awareness by encouraging people to incorporate a playful piece of fruit or a vegetable into a selfies they are already planning to take. In addition to encouraging healthy eating habits through social media feeds, Naked Juice is committed to donating up to 500,000 pounds of fresh fruit and vegetables to those who are less fortunate.
This food-donating social media campaign tackles two important issues -- poverty and a growing obesity epidemic among children and adults -- by using one of the most influential tools in today's society -- the internet.
Food-Donating Selfie Campaigns
The #DrinkGoodDoGood Will Donate 500,000 Pound of Fresh Produce
Trend Themes
1. Social Media Selfie Campaigns - The rise of social media selfie campaigns presents opportunities for brands to engage with consumers and support charitable causes simultaneously.
2. Healthy Eating Promotion - Promoting healthy eating through social media challenges can encourage individuals to make nutritious choices while also raising awareness about food insecurity.
3. Digital Philanthropy - Leveraging the power of the internet and social media platforms for philanthropic purposes allows companies to make a positive impact on society while involving consumers in the process.
Industry Implications
1. Food and Beverage - The food and beverage industry can adopt similar food-donating selfie campaigns to not only promote their products but also support charitable organizations tackling food insecurity.
2. Digital Marketing - Digital marketing agencies and professionals can help brands create and execute effective social media selfie campaigns that drive engagement, raise awareness, and encourage positive change in society.
3. Nonprofit and Charitable Organizations - Nonprofit organizations can explore collaborations with brands and leverage social media selfie campaigns to amplify their message, widen their reach, and increase donations and support for their cause.