This food sculpture of Jarvis Jones from Subway is a delicious way to show love for the game. The beast of a bust is made of Buffalo chicken and features the use of one thousand raisins for the dreadlocks.
The bust was used as both a publicity stunt and a way to congratulate Jarvis Jones on his draft and endorsement with Subway. Considering the mediums used for this giant project, it is quite impressive how close they were able to mimic his likeness.
This isn't the first time Subway has made a bust of one of its endorsed athletes. Last year brought a food sculpture of RGIII, which was just as massive. This is quite an interesting way to congratulate its endorsement members.
Edible Athlete Bust Campaigns
Subway's Jarvis Jones Food Sculpture is the Ultimate Sports Tribute
Trend Themes
1. Food Sculptures - Opportunity for sculptors and food artists to create unique and innovative sculptures using different food materials.
2. Celebrity Endorsements - Potential for brands to use celebrity endorsements as a creative and memorable way to promote their products or services.
3. Creative Congratulations - An opportunity for brands to think outside the box and find creative ways to congratulate or honor individuals or teams.
Industry Implications
1. Food and Culinary - The food and culinary industry can explore new avenues of creativity by incorporating food sculptures into their offerings, such as edible centerpieces or food art events.
2. Advertising and Marketing - Advertising and marketing agencies can capitalize on the trend of celebrity endorsements by creating innovative campaigns that feature unique and attention-grabbing elements like food sculptures.
3. Sports and Fitness - Sports and fitness brands can leverage the concept of creative congratulations by developing unique ways to celebrate athletes' achievements, fostering stronger brand connections with both athletes and fans.