Most of us have been guilty of taking a food pic for Instagram at one point or another. However embarrassing, sometimes a meal just looks too good not to share on social media. Unfortunately, the dim mood lighting of most four star restaurants isn't exactly conducive to taking an Instagram-worthy photo. So what's a foodie to do?
Enter the Limbo, a curved plate that's designed as a natural lightbox, reflecting light back onto the dish served upon it. The curved backbone of the Limbo, which comes in either white or black, also acts as a backdrop for the meal, instantly transforming a a typical "food pic" into a professional-looking photo. The Limbo is joined by another plate, referred to as the '360.' Like its name suggests, the plate spins 360-degrees on a Lazy Susan-like contraption, which also comes with a makeshift tripod to hold a smartphone. Both plates were designed to promote FOODOGRAPHY, a series of branded dining events by Carmel Wineries.
Though these plates are not being manufactured for the general public, they are a nod to the ways in which social media is being elevated to an art form.
Photography-Ready Dishware
These Plates are Designed to Improve Food Pics on Instagram
Trend Themes
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Food Photography Accessories — There is a demand for creative tools and accessories that help people take better pictures of their food for social media.
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Integration of Technology in Dining — Restaurants can leverage technology, such as specialized plates and tripods, to provide a better dining experience and encourage social media sharing.
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Branded Dining Experiences — Brands can create unique dining events and experiences, such as FOODOGRAPHY, to engage with their customers and promote their products.
Industry Implications
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Restaurant Industry — Restaurants can innovate by offering unique plates, lighting, and tripods that enhance the dining experience and encourage social media sharing.
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Consumer Goods Industry — There is an opportunity for companies to create specialized kitchenware and accessories, such as the Limbo and 360 plates, that cater to the growing demand for food photography tools.
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Branding and Marketing Industry — Brands can leverage the trend of social media food photography by creating unique dining experiences and partnering with influencers to promote their products.