Food on social media can be polarizing, especially if the quality of photography is lacking. Currently in beta, startup FoodChain is a food-driven social platform that encourages people to virtually share their meals -- for better or worse.
The interactive mobile app hosts meal reviews, enabling users to share with friends while also getting feedback. This could be particularly useful for aspiring or amateur chefs, or even food photographers. The short reviews are less than 200 characters and must include a picture. There is also a competitive element to the food on social media: positive meal experiences go to the 'Wall of Fame,' where as negative ones could be sent to the 'Wall of Shame.'
Meal Review Apps
Smartphone Application FoodChain Adds Competition to Food on Social Media
Trend Themes
1. Food Review Apps - Meal review apps that incorporate a social aspect with short reviews and picture sharing, encouraging positive competition for food on social media.
2. Virtual Meal Sharing - Social platforms that allow users to share pictures and reviews of their meals virtually, while receiving feedback from friends and peers.
3. Gamification of Food on Social Media - Mobile apps that incorporate a competitive element by featuring a 'Wall of Fame' and 'Wall of Shame' based on positive and negative meal experiences.
Industry Implications
1. Food Service Industry - Opportunities to innovate current restaurant or meal delivery services with the incorporation of mobile food review apps to engage with customers and gain feedback.
2. Social Media Industry - Innovation in social media platforms that allow users to virtually share meals, creating a global network of food enthusiasts and influencers.
3. Photography Industry - Opportunities to innovate the photography industry by incorporating food photography into social media and mobile apps to create a new market of food photographers.